Website 101 – Business on The Web

The key to a successful website – “successful” meaning it generates profits – is to have your website appear on the first or second page of the search results. This can only happen if you follow 5 principles of an effective seo strategy. This is called seo optimization.SEO optimization is maximizing the effectiveness of your website as it relates to search engine results. We will look at 5 principles that will help generate the optimization you need for a successful website. These 5 principles are:1. Narrowly focused niche market2. Dynamic content3. Embedded keywords4. Backlinks5. Google management80% of all US searches and 70% of worldwide searches are conducted on Google. Therefore a careful and constant assessment of Google’s search algorithms is a must. Because this activity is so dynamic, we save Google management for last.Type in any word or phrase in Google’s search field and Google will return pages – often hundreds or even thousands of pages – of results. Most people will select one of the websites that appear on the first page. Some will continue to the second page. Very few will go on to the

With more than 85% of internet surfers using search engines to access different ecommerce sites, it is important to do something for better website positioning in search engine results pages. This is where search engine optimization techniques lend a helping hand. Many people don’t implement SEO on their website just because they find it hard to handle things on their own. In reality, it is not as difficult as one might think. Self-SEO is possible and even you can tinker with your website to make it move up in search engine results pages.Before getting down to the real thing, it is important to collect some info about spider, crawler, database, indexer, web server, and top results. All search engines contain these components and it is important to learn about them before launching into the “real” SEO campaign.After getting the hang of the basics, using these time tested proven techniques you will increase search engine traffic to your website.1. Checking website SEO status: For better ranking, the first step should be to get a feel for website’s current SEO status. IBP (Internet Business Promoter) offers a great resource

SEO is very important to the online business with on average the number of leads the search engines produce being anything from 60% – 100% of the visitors to a website. So as an SEO, how do you work out your SEO pricing? I find this part of the job one of the hardest. Search engine optimisation and pricing, it is a minefield. Price too low and the client thinks your unskilled at your art, price too high and your run the risk of pricing yourself out of the job. So where’s the middle ground.SEO is a two stage process the first being the on page optimisation where the structure and content is optimised to take full advantage of how the search engines rank a page / site. The second stage is off site optimisation this involves building links to the site from relevant sources across the internet. Pricing should always reflect the amount of time that is going to be spent on the optimisation process. A rule of thumb is an newly trained SEO’s time is worth £25 per hour and an SEO at the top

If you have spent any time on the computer, have looked into making money online or have a website you have certainly heard the term SEO. What is it? Why is it such a big deal? SEO stands for Search Engine Optimization and is crucial in the internet marketing world.Using SEO correctly can help your site to reach the top of the Google, Yahoo and Bing search pages! SEO can also increase your traffic enormously! As these two goals are paramount to having a successful internet business, you can certainly see why there is so much buzz about SEO.The meat behind SEO is called keywords. Keywords are the terms or phrases you use to describe your product or service, but they must also be words that the average internet user would use to search for your product or service. Many people make the mistake of being too vague when choosing keywords. For example if you are selling Guitar Strings you wouldn’t want to use simply the word Guitar as your keyword. You would want to get specific and use Guitar Strings as your keyword phrase.Once you decide