Website 101 – Business on The Web

When you decide you are ready to dive into web banner advertising it is important to get the lingo down so that you can understand and get the most out of your advertising banners. Here are some important key terms to get you started:Page Views or Page Impressions: the number of times a page is requested.Traffic: the number of page views per month to a web site.Creative: refers to the graphics and design of your custom banner sign.Rotating Ad: an advertising banner design on the page that changes every time the page is reloaded.Static Ad: a banner ad creation that does not change, but remains the same every time the page is reloaded.Text Ads: advertisements made up of text, which are backed by hyperlinks and when clicked on will take the potential customer to the advertiser’s web site. There is much debate about which is better for advertising – text ads or banner ads. We will address that in an upcoming post.Banner Views: the number of times a page view lasts long enough for a banner ad to completely download.Click Through: when a potential customer clicks on

I’m not letting any secrets out of the bag by telling you that the World Wide Web is enormous.With every passing year, the number of websites continues to grow as does the number of people with access to this rapidly changing and well, worldwide medium. The internet is also a rapidly growing marketplace, which should also come as no surprise to you. With so many people, so many businesses and so much money involved, it stands to reason that your website can be monetized as so many others have.Naturally, just as there is more than one way to skin a cat, you can also go any number of routes to make yourwebsite turn a profit for you. One of the most reliable of these is something which predates the web itself: selling advertising space. Like print media publishers, you have a visual medium which may be an attractive opportunity to companies who want to reach your visitors with their message.Whether your website offers a mainly b2b or b2c environment, as long as your website has an audience, there is no doubt that there is an advertiser out

Yes, you have read that correctly. Banner advertising across niche sites that are similar to your own; you will be able to identify the target market that your site belongs to and you will then be able to ensure that you get the most from your advertising methods. Banner advertising has come a long way in recent years and therefore the prices have dropped considerably which ensures that you gain an amazing amount of quality traffic that converts into sales thus increasing your return on investment.With banner advertising you will be able to ensure that you are able to control your spending and you might be able to use a prepaid budget depending on the company that you are with. You can gain insightful trends and tracking conversions from banner advertising because internet marketing is so scalable. Once again, depending on the company that you are with you might be able to get reports based on number of impressions, clicks, views etc. This will all help you to continue to advertise more smartly and help you to understand your target market.Geo-targeting is also a very important factor

With the popularity of banner ads it is important for your banner to stand out from the rest to get more customers to your website than the others that are being advertized. Do not waste energy on a banner that is too complicated for the viewer to understand. Most only spend a second or two to look at any ad so it needs to grab them without confusing them. Include words that tell the customer what to do. Simply adding words that put the customer in the right direction can make your ad different from the rest. There are some words that are going to automatically get the attention of the viewer. One of the most effective words is “sale” and more often than not, “free”. Keep in mind that the ad needs to be honest so do not use these specific words if there are no free deals or any sales when they click on your banner. It is important to use legible fonts. Fonts that are difficult to read are going to lose the viewer before they even know what it is you are offering